Next he scrolled down to focus on the blue bar below the picture, reading the headings over each statistic out loud.Īlmost every user followed a similar path: first the large main photo (and the “America sale”), then the brand name and logo, followed by the statistics in blue down below. One of our Serengetee users, Alex, started off by looking at the main image on the home page, before quickly jumping up to the company name and logo along the top. Pay attention to where they move the mouse, which words and phrases they read out, and which parts of the page they talk about as they explore. The first thing to look for is how users behave during their 15 seconds on the landing page. I will refer to the results we collected from these tests to illustrate some of the following pointers and methods. When we tested the online apparel store Serengetee, we had each user perform an impression test. Understanding your impression test results Here’s how to interpret and synthesize your impression test results into a meaningful portrait of the first impression your site creates for users. professional, fun, small-company, corporate) What services and/or products are offered on this site, and for whom?Ĥ. Say three words that you remember from the site, or that you would use to describe the site.ģ. Then, the page is hidden and replaced by a set of questions about what they saw:ġ. The impression test, if you choose to include it, occurs after users read the “Frame of Mind” instructions, but before they start performing the tasks you’ve written.įirst they are directed to your landing page, where they will have about 15 seconds to take in what they can. This post is a guide to analyzing and understanding users’ first impressions of your website using TryMyUI’s Impression Test. By Tim Rotolo J#billboard, #first impression, #impression testing, #usability testing tipsĮstablishing a good first impression with your users is important if you want them to stick around and buy something (or sign up, read your content, or meet some other conversion metric).
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